Licensing International Excellence Awards 2025 Finalist Announcement : Best Appliance, Automotive, or Electronic Product for Entertainment Brands

24 Apr 2025

We’re incredibly excited to share that Batman x Vanzo car fragrance has been shortlisted as a Finalistfor the Best Appliance, Automotive, or Electronic Product for Entertainment Brands in the 2025 Licensing International Global Excellence Awards

This bold collaboration not only fueled fans’ nostalgia but also delivered strong retail success across Malaysia. Huge thanks to our team and everyone who joined us on this epic ride!

Being recognized among the best is already such an honor — congratulations to everyone who brought this to life!

Vanzo x Batman car fragrance – Product Overview

In celebration of Batman’s 85th Anniversary, VANZO partnered with Warner Bros. Discovery Consumer Products to launch a car fragrance inspired by the iconic 1989 Batmobile — turning everyday drives into heroic experiences.

  • 10,000 units sold in the first week 
  • Over 3M digital impressions 
  • 500+ retail points across Malaysia
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Targeting males 18–40, the campaign resonated with auto lovers, collectors, and Batman fans alike, proving how passion-fueled innovation drives real business results.