From September 1 to 30, 2025, Toy Kingdom celebrated the launch of Gabby’s Dollhouse: The Movie with a nationwide programme.

A dedicated Focal Highlight space at SM Megamall showcased a wide selection of Gabby’s Dollhouse toys, playsets, books, and activity sets, allowing families to experience the magic of the franchise in-store.

From September 18 to 25, 2025, SM Mall of Asia, Central Atrium hosted the launch of Gabby’s Dollhouse: The Movie, delighting families with a week of immersive activities and brand showcases.

Our recent Gabby’s Dollhouse in-store activation with Toys“R”Us Malaysia brought the magic of Gabby’s world to life for fans of all ages. Visitors enjoyed hands-on playtime with Gabby’s Dollhouse playsets, exclusive promotions including a limited-edition Gabby’s Dollhouse Kids Cap, and a special highlight—the Meet & Greet with Gabby at Toys“R”Us One Utama. 

The celebration of Gabby’s Dollhouse: The Movie was made truly special by the energy and enthusiasm of our fans. From lively dance sessions with DJ Catnip to creative activities such as cat-ear headband making and personalized bracelet crafting, the event was filled with joy and imagination. 

🐭🐱 Guess who’s causing mischief at AEON Mall AU2? 👀 It’s everyone’s favorite duo — Tom and Jerry… but this time, in an all-new kawaii style! ✨💖

Introducing the all-new Tom and Jerry Gokko! Celebrates the calmness and simple joys of everyday life in a cute new kawaii-inspired stylization 🐱🐭💖 

From 5 to 25 June 2025, SF Shop in Thailand hosted its very first How To Train Your Dragon movie campaign, bringing brand and product visibility to the big screen experience.

Located right in front of the cinema, the activation at SF Shop created an engaging space for Toothless fans to explore themed merchandise, connect with the brand, and take home a piece of the adventure.

From 15 June to 10 July 2025, Toys Kingdom transported shoppers into the magical world of How To Train Your Dragon with an exciting in-store campaign.

From 20 June to 20 July 2025, Toys Kingdom transformed into a prehistoric playground with the arrival of the Jurassic World Rebirth in-store campaign. Fans fresh from the cinema were able to bring the adventure home with the official Jurassic toy collection, featuring exciting replicas and collectibles from the blockbuster film.