[TAIWAN] Noot Noot! 🐧 Pingu is celebrating Mother’s Day with fans in Taiwan at a special pop-up event at Sogo Taipei, running from April 24 to May 17.

The campaign features an eye-catching photo opportunity with a massive 5-meter Pingu inflatable stationed right at the Sogo main entrance. In addition to the display, we have a pop-up store that offers a wide variety of plush toys and keychains featuring the Pingu family.

To further engage with fans, a special meet-and-greet was held on April 26th to coincide with International Penguin Day.

The event has already seen incredible success, with opening weekend sales exceeding USD 70,000—a record-breaking start for Pingu’s first pop-up of 2026 ✨
 

[THAILAND] Pingu™ made its first-ever appearance in Thailand at Thailand Toy Expo 2026 🐧✨ and the turnout was incredible!

Over 300 fans joined the event to meet and say hi to the Pingu™ mascot, creating a vibrant and heartwarming atmosphere throughout the expo.

The excitement extended beyond the venue, with a wave of content shared across TikTok, Instagram, and Facebook driven by both organic audiences and influencers who attended the event 📱🔥

The campaign generated strong engagement across all platforms, with total views surpassing 400,000 and more than 5,000 overall engagements and counting.

A successful debut that truly brought Pingu™ closer to fans in Thailand! 

On Wednesday, July 16, 2025, Pacific Licensing Studio debuted at the 2025 Licensing Expo China showcasing its IP portfolio, attracting significant interest and aiming to foster China-foreign brand collaborations through its Asian network.

On the Wednesday, 30 October 2019, Pacific Licensing Studio hosted a Hasbro SEA Brand Showcase & Tradeshow 2019 at Aruba room, Kota Kasablanka mall inviting numerous licensees, retailers, e-commerce and brand partners.

On Monday, 28 October 2019, Pacific Licensing Studio invited numerous licensees, retailers, e-commerce and brand partners to Hasbro SEA Brand Showcase & Tradeshow 2019, held at SF World Cinema, Central World.

Through this tradeshow, Hasbro Consumer Products shared Hasbro’s next 2 years content slate including new and never seen before footages, and have setup a mini product showcase area where attendees were treated to an array of different franchises’ merchandise and demonstration activities for all to try out such as the Nerf shooting gallery, etc.

September 12, 2019, Pacific Licensing Studio Philippines team invited licensees, retailers, e-commerce and brand partners to Warner Brothers Consumer Products Showcase 2019 at the Newport Mall Cinema – Resorts World Manila, exclusive content, giving a sneak peek on what’s upcoming. In addition, PLS showcased key franchise focus inclusive of DC Super Heroes, Harry Potter, Looney Tunes, Tom & Jerry, Scooby Doo and more.

We would like to extend our appreciation for every guest who has attended the Warner Bros. Consumer Products Showcase 2019 and excited on the opportunity to work together.

Showcasing the latest information from Warner Bros. Consumer Products (WBCP) such as DC Super Heroes, Harry Potter, Looney Tunes, Tom & Jerry and others during the WBCP Summit 2019 in Malaysia that happened last Thursday in GSC, MidValley!

Glad that our licensees had enjoyed the wonderful sharing and had an exciting times!

On behalf of our licensor, Warner Bros. Consumer Products (WBCP), we showcased the latest information of Warner Bros. franchises such DC Super Heroes, Harry Potter, Looney Tunes, Tom & Jerry and many more at our WBCP Summit 2019 in Singapore that happened last Tuesday!

Definitely exciting and promising times ahead!