Pacific Licensing Studio (PLS) announced its new role as exclusive master licensee of The Metropolitan Museum of Art (The Met) for Greater China and as the exclusive licensing and commercial activation representative for Southeast Asia and South Korea. PLS will join forces with The Met to deliver an innovative range of licensed offerings that captivate consumers in the region.

The Metropolitan Museum of Art in New York is a global cultural icon, drawing over 5.3 million visitors annually. With a collection of over 1.5 million works spanning 5,000 years from around the globe organized into 19 curatorial departments, the Museum presents nearly unlimited opportunity for licensed programs.

Under the terms of the three-year appointment, PLS will work with local partners across the region to produce and distribute a wide range of products inspired by The Met collection. Key categories include fashion, accessories, home furnishings, houseware, third-party promotions, and high-end branded food and health and beauty items. The collaboration aims to bring authentic stories of art, history, and culture housed in The Met to consumers across the region.

“This collaboration with PLS is a major step along our strategic path to expand The Met's global reach and introduce its iconic brand to new audiences in Asia.” Josh Romm, Global Head of Licensing at The Met said. “By working together, we will create innovative products and experiences that resonate with a multitude of consumers and create unique opportunities for them to experience the Museum's extensive holdings.”

This will be the first time The Met has appointed representatives in South East Asia and South Korea. “We are delighted to partner with The Met in these markets and to continue to build on its existing presence in Greater China markets.” said Neal Rudge, Managing Partner, Pacific Licensing Studio. “This game-changing endeavor represents a significant milestone for our company, unlocking a world of cross-cultural connection and historic exploration for a wide range of customers.”

With a primary target audience of sophisticated consumers aged 22 to 36, PLS will initially focus on Greater China, South Korea, Thailand, and Singapore. From there, the company plans to expand its reach to Indonesia, Philippines, Malaysia, and Vietnam, capitalizing on the growing demand for premium lifestyle products. 

First release: The luminous diver’s watch with true three sub-dials. 
Designed for a fresh outdoor fashion, it’s your perfect companion for exploring nature and endless possibilities! 

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