Latest News
June 04, 2026
VIETNAM: ⚽ Bringing the excitement of the world's biggest football tournament closer to fans in Vietnam.

We are proud to introduce Coolmate's FIFA WORLD CUP 2026โ„ข Collection, inspired by the passion, energy, and global spirit of the FIFA WORLD CUP 2026โ„ข.

The collection features a range of apparel and accessories designed to deliver both comfort and performance, while celebrating the excitement of football's greatest stage. From T-shirts and bottoms to everyday essentials, each piece is crafted to embody the dynamic spirit of the tournament ๐Ÿ†

The FIFA WORLD CUP 2026โ„ข Collection is now available across all Coolmate sales channels.

June 02, 2026
VIETNAM:⚡ DC SUPER HEROES MODE: ON — Turn On New Energy, Unleash New Personality with Rabity

Rabity has officially launched the new DC SUPER HEROES MODE: ON collection, bringing together iconic DC Super Heroes and contemporary athleisure fashion for the next generation.

Inspired by the DC Universe and modern active lifestyles, the collection features fan-favorite heroes:

โšก Batman โ€“ Dark Knight arrives in Rabityโ€™s design lineup for the very first time, showcasing bold, edgy aesthetics and signature dark tones.

โšก Superman โ€“ The legendary Man of Tomorrow embodies optimism and strength through his iconic blue-and-red suit and unmistakable S-shield.

โšก Supergirl โ€“ Celebrating confidence, individuality, and the spirit of a new generation.

Designed with a dynamic and personalized style, the collection highlights:
โœ”๏ธ Sporty, contemporary silhouettes tailored for modern Asian consumers
โœ”๏ธ Denim and khaki-inspired colorways enhanced with distinctive washed finishes
โœ”๏ธ A fresh blend of fashion, comfort, and superhero-inspired energy

๐ŸŽConsumers can also enjoy exclusive DC Universe-themed gifts available with qualifying purchases during the campaign period.

Available now at Rabity stores and online at rabity.vn from 21 May - 31 July 2026!

May 27, 2026
THAILAND:🎀 Hello Kitty Summer Days Pilates & Run 2026 🎀

Thank you for joining us on 23โ€“24 May for the cutest summer run experience with Hello Kitty! ๐Ÿ’–

Guests raced through a bright and cheerful atmosphere filled with fun, excitement, and plenty of kawaii moments. Whether attending solo for some well-deserved โ€œme timeโ€ or together with friends and family, everyone enjoyed a memorable summer celebration. ๐ŸŒค๏ธโœจ

๐Ÿ“ Venue: Chulalongkorn University Stadium, Bangkok

Event Highlights:
โœจ Body Paint Station with playful kawaii-inspired designs
๐Ÿ“ธ Exclusive Hello Kitty-themed Photo Booth frames
๐ŸŒธ Adorable themed photo spots throughout the venue
๐ŸŽ‰ Instant photo printing and collectible Frame Cards as special keepsakes

May 25, 2026
THAILAND: The Powerpuff Girls In Town 💖✨

Sugar, Spice, and Everything Nice โ€” The Powerpuff Girls have officially landed in Bangkok for โ€œThe Powerpuff Girls In Townโ€, a large-scale localized retail and fan engagement campaign at centralwOrld, Thailand.

Designed to blend global brand appeal with local Thai culture, the activation features:
๐Ÿ›บ An iconic TukTuk landmark photo spot
๐Ÿ” โ€œFinding Mojo Jojoโ€ interactive mission with exclusive rewards
๐Ÿ“ธ Immersive photobooths and themed photo zones
๐Ÿ’– Character Meet & Greet sessions with Blossom, Bubbles, and Buttercup
๐Ÿ›๏ธ Exclusive merchandise collections and localized product launches

The event also brings together over 20 lifestyle, fashion, beauty, toy, and collectible brands including SOURI, Jelly Bunny, Moshi Moshi, BAOJI, Blokees, Jinart, Kayou, and more โ€” creating a one-stop The Powerpuff Girls retail experience for Thai fans.

Come experience The Powerpuff Girls In Town now!: 
๐Ÿ“ centralwOrld, Bangkok
๐Ÿ—“๏ธ May 25 โ€“ June 7, 2026

May 20, 2026
PHILIPPINES: AquaFlask and Sanrio character - Cute Companions for Every Sip

AquaFlask introduces the new Sanrio Collection, featuring fan-favorite characters including Hello Kitty, Cinnamoroll, My Melody, and Kuromi. Available in SportsLid, FlipSip, Jug, and Trek variants, the collection combines everyday functionality with playful character-inspired designs to suit every hydration style.

 

 

May 19, 2026
PHILIPPINES: Hello Kitty Hits the Fast Lane with Penshoppe

Penshoppe teams up with Hello Kitty for a stylish new capsule collection inspired by sporty streetwear and playful fashion. Featuring bold graphics, contrast detailing, and trend-forward designs, the collection delivers a fun and edgy take on everyday style.

The collection is now available at Penshoppe stores nationwide and online. 

May 13, 2026
THAILAND: We’re excited to celebrate the successful launch of the latest collaboration between The Powerpuff Girls and celebrity-founded Thai dessert brand SOURI 💖💥✨

The collection features character-inspired fruit fatcarons and exclusive collectibles designed to capture the charm and personality of Blossom, Bubbles, and Buttercup, available across all SOURI stores in Thailand as well as online delivery platforms.

Weโ€™re also proud to share a strong commercial milestone from the campaign launch: the GWP program across 25 stores was fully redeemed within just 5 days, reflecting enthusiastic consumer response and making this a highly successful launch for the partnership ๐Ÿ’ซ

Grab your sweet treat now! ๐Ÿฌ
๐Ÿ“ Available from May 9 โ€“ June 22, 2026
๐Ÿ’— Available at all SOURI stores or order via GRAB / LINE MAN / LINE SHOPPIN