Thank you for joining us on 23–24 May for the cutest summer run experience with Hello Kitty! 💖

Guests raced through a bright and cheerful atmosphere filled with fun, excitement, and plenty of kawaii moments. Whether attending solo for some well-deserved “me time” or together with friends and family, everyone enjoyed a memorable summer celebration. 🌤️✨

📍 Venue: Chulalongkorn University Stadium, Bangkok

Event Highlights:
✨ Body Paint Station with playful kawaii-inspired designs
📸 Exclusive Hello Kitty-themed Photo Booth frames
🌸 Adorable themed photo spots throughout the venue
🎉 Instant photo printing and collectible Frame Cards as special keepsakes

Sugar, Spice, and Everything Nice — The Powerpuff Girls have officially landed in Bangkok for “The Powerpuff Girls In Town”, a large-scale localized retail and fan engagement campaign at centralwOrld, Thailand.

Designed to blend global brand appeal with local Thai culture, the activation features:
🛺 An iconic TukTuk landmark photo spot
🔍 “Finding Mojo Jojo” interactive mission with exclusive rewards
📸 Immersive photobooths and themed photo zones
💖 Character Meet & Greet sessions with Blossom, Bubbles, and Buttercup
🛍️ Exclusive merchandise collections and localized product launches

The event also brings together over 20 lifestyle, fashion, beauty, toy, and collectible brands including SOURI, Jelly Bunny, Moshi Moshi, BAOJI, Blokees, Jinart, Kayou, and more — creating a one-stop The Powerpuff Girls retail experience for Thai fans.

Come experience The Powerpuff Girls In Town now!: 
📍 centralwOrld, Bangkok
🗓️ May 25 – June 7, 2026

AquaFlask introduces the new Sanrio Collection, featuring fan-favorite characters including Hello Kitty, Cinnamoroll, My Melody, and Kuromi. Available in SportsLid, FlipSip, Jug, and Trek variants, the collection combines everyday functionality with playful character-inspired designs to suit every hydration style.

Penshoppe teams up with Hello Kitty for a stylish new capsule collection inspired by sporty streetwear and playful fashion. Featuring bold graphics, contrast detailing, and trend-forward designs, the collection delivers a fun and edgy take on everyday style.

The collection is now available at Penshoppe stores nationwide and online. 

This summer, GIORDANO kicks off the season with the playful and sporty Minions Football Collection. 

The collection features character-inspired fruit fatcarons and exclusive collectibles designed to capture the charm and personality of Blossom, Bubbles, and Buttercup, available across all SOURI stores in Thailand as well as online delivery platforms.

We’re also proud to share a strong commercial milestone from the campaign launch: the GWP program across 25 stores was fully redeemed within just 5 days, reflecting enthusiastic consumer response and making this a highly successful launch for the partnership 💫

Grab your sweet treat now! 🍬
📍 Available from May 9 – June 22, 2026
💗 Available at all SOURI stores or order via GRAB / LINE MAN / LINE SHOPPIN

The Cassion X Hello Kitty Collection is now available for order in Indonesia, featuring a delightful range of accessories inspired by the charm of a dreamy Hello Kitty bakery. 

Pangeran Maju Bahagia brings attitude and style to the streets with the latest NUV Kuromi electric bike. Featuring an eye-catching design inspired by Kuromi’s playful and rebellious charm, this electric bike is made for riders who love to stand out.

Now available at selected NUV dealers across Indonesia.

Friends of Sally introduces an adorable My Melody collection designed for your little one’s everyday comfort. Made with soft and breathable bamboo fabric, each piece is gentle on delicate skin and perfect for naps, playtime, and cozy cuddles. 💕