Miffy

Miffy is the Character Property of the Year in the Licensing International Asian Awards 2024

Dutch artist Dick Bruna first drew Miffy in 1955. Miffy is Bruna's most popular character, featuring in more than 30 books. With her simple look, innocent eyes, fluffy ears and chubby cheeks, Miffy charms children and adults alike.

Miffy has a sweet personality, has a positive attitude, and is always open to new experiences.

This 2025, Miffy is celebrating 70th Anniversary!

Regions served by PLS
Singapore, Thailand, Indonesia, Malaysia, Vietnam, Philippines
Miffy
Miffy