Sanrio is a global lifestyle brand renowned for its iconic character, Hello Kitty, who celebrated her 50th anniversary in 2024. Home to many beloved characters like My Melody, Little Twin Stars, Gudetama, Badtz-Maru, and Keroppi, Sanrio was founded on the philosophy of 'small gift, big smile'—the idea that even a small gift can bring joy and friendship to people of all ages.

Sanrio's mission and vision statements emphasize harmony and connection, with "everyone getting along together" and "One World, Connecting Smiles."

In 2025, Sanrio celebrates its 65th anniversary, with each character playing a significant role in the celebrations. This milestone is an opportunity to explore the enchanting world of Sanrio characters and their potential impact on your business.