TOKIDOKI, a globally recognized lifestyle brand founded in 2005, blends Italian artist Simone Legno's pop-culture inspired characters with a cute and quirky aesthetic. Their wide range of merchandise, from clothing to toys, features these lovable figures and has led to collaborations with iconic brands such as such as Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger, Sephora.