The Jurassic World Chaos Theory campaign at Toys R Us in Malaysia was a thrilling success, bringing exciting rewards to Jurassic fans! 

Shoppers enjoyed exclusive deals, including a Jurassic World Kids Watch with a minimum spend of RM250 on Jurassic World merchandise. Additionally, customers who spent RM350 had the chance to win a Loungefly Jurassic Park 30th Anniversary Jurassic Moon Mini Backpack (Glow-In-The-Dark).

The Universal multi-franchise pop-up at Jewel Changi brought together iconic franchises for an unforgettable experience. Fans laughed with the Minions, explored the magical world of Gabby’s Dollhouse, and felt the excitement of Jurassic World. A highlight was the exclusive Lego sculpture of Kevin, the Minion, a must-see for visitors.

Stay tuned for more thrilling activations coming your way!

The Jurassic World Chaos Theory retail activation brought excitement to fans with exclusive deals and engaging experiences.

Shoppers enjoyed 25% off all Mattel Jurassic World products and received special gifts, including a free umbrella with $50+ purchases of Mattel items and a card holder with $40+ spent on all Jurassic World merchandise.

This November, experience the magic of Wicked as SM Stores transform with a Perfectly Pink and Positively Green theme!

DORS at Design Orchard, in collaboration with Universal Products & Experiences and Pacific Licensing Studio, proudly unveils a mesmerizing partnership inspired by the generation-defining cinematic event Wicked from Universal Pictures!