The Smiley Company is pleased to announce their new partnership with Pacific Licensing Studio (PLS) as consumer products licensing representatives for the company in territories throughout Asia.
PLS is a newly formed licensing and brand management agency with headquarters and offices throughout Asia which specializes in consumer products licensing and promotions. The Smiley Company has partnered with PLS to help build and establish both the company’s Smiley and SmileyWorld brands through extensive licensing, marketing and PR initiatives throughout Asia.
Under the appointment, PLS will represent the licensing business in Southeast Asia, including Indonesia, Singapore, Malaysia, Philippines, Thailand and Vietnam.
Pacific Licensing Studio (Thailand) Co., Ltd. successful regional brand management and licensing agency.
Territories to Include Southeast Asia and the People’s Republic of China
Burbank, Calif., (January 20, 2011) – Warner Bros. Consumer Products (WBCP) announced today the appointments of Pacific Licensing Studio Pte. Ltd. (PLS) and Smarthead Holdings Ltd. as the consumer products licensing representatives for the Company in territories throughout Asia. Under the appointment, PLS will represent the licensing business in Southeast Asia, including Indonesia, Singapore, Malaysia, Philippines, Thailand and Vietnam, while Smarthead will oversee The People’s Republic of China, including Hong Kong and Macau. Both deals give access to WBCP’s portfolio of brands, including Looney Tunes, Tom & Jerry, Harry Potter, Batman, Superman, Green Lantern and Scooby-Doo, among others. The wide spectrum of licensing categories includes products such as publishing materials, apparel, accessories, stationery, gifts, novelties, as well as branded foods, pers