On October 14, 2017, SM Supermalls collaborated with Pacific Licensing Studio to organise a consumer products press launch of the highly anticipated action film Justice League. Key press members, social media influencers, celebrities, licensees and VIP guests were among the first to witness the unveiling of the first in South East Asia Justice League life-sized statues. The guests were later treated to a series of exciting activities.
The SM City North EDSA atrium was transformed into a Justice League event area, featuring activities and customized displays for each Justice League member. In addition, a collectors’ expo and cosplay event was held during the event. Shoppers and fans flocked to take photos with the life-sized Justice League Statues from Muckle, a world-reputed maker of figurines, and shared their experience on social media via hashtag #JOINTHELEAGUE.
Exclusive merchandise from our retail partners and global licensees such as Penshoppe, Silverworks, New Era, Lego and Beep card were showcased and are now available for purchase. Besides the above, fans will get to shop for their favourite Justice League merchandise in SM Mall’s Character Shop, the Boys & Girls Teens Wear and toys departments.
The Justice League SM Malls activations will take place across the different branches of SM Malls starting at SM Southmall on Nov 3-10, followed by SM Mall of Asia on Nov 13-19, SM Bicutan on Nov 22-29 and SM Clark on Dec 2-10.