Universal Products & Experiences receives Shopee’s Fastest Growing Brand Partnership for Lifestyle & Toys award 2023

17 Feb 2023

Pacific Licensing Studio (PLS) is very honored to receive an award at Shopee Brand Summit 2023 held in Singapore on Feb 16, 2023.

This award recognize the Fastest Growing Brand Partnership for Lifestyle & Toys 2023, which was a joint collaboration between Shopee and Universal Products & Experiences. First of its kind in Southeast Asia, this Movie Mania campaign highlight two of Universal key tentpole Jurassic World Dominion and Minions: The Rise of Gru across Singapore, Malaysia, Thailand and Philippines. Consumers were incentivized to participate with top spender giveaways and Cashback vouchers, supported with lots of social media feeds and Shopee Livestreams to keep customers engaged at all times.

Needless to say, the CTR and GMV uplift was overwhelming including millions of impression garnered across all marketing and digital efforts.
A big thanks and shout out to our Licensor Universal Products & Experience team from Sydney for endorsing this project and of course to Shopee Fashion & Lifestyle regional team for this unique opportunity.  
We look forward to sailing through the evolving seas with Shopee in 2023 and beyond.