The winners of the 2024 Licensing International Excellence Awards were unveiled on May 20 in Vegas. Winners were selected from 197 finalists in 32 categories and brought together industry executives from around the world to celebrate the best of the global brands licensing community.
Congratulations to the Pacific Licensing Studio team in Thailand – we are thrilled to win the BEST LICENSED PROMOTION award for Brown & Minions collaboration with 7-Eleven Thailand (CP All Public Company). This iconic partnership epitomized an integrated marketing campaign for its exceptional innovation and creativity.
A big thanks to Jo Pasco and Nicki Geddes from Universal Products & Experience for their unwavering support in making this project a reality. And also to all PLS team who were behind the scene to make this project happen. You guys rock and together, we will continue to reach to greater heights and share more world-class projects next year.
Congratulations again to all the winners and nominees.