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Licensing International Excellence Awards 2025 Finalist Announcement : Best Retailer for Entertainment Brand

CJ Express x The Powerpuff Girls has been selected as a finalist for the Best Retailer for Entertainment Brand in the 2025 Licensing International Global Excellence Awards

Being recognized as a finalist is an incredible honor and a meaningful milestone. This journey has been one of hard work, growth, and passion, and we’re grateful to be acknowledged alongside such inspiring organizations.

CJ Express x The Powerpuff Girls – Campaign Overview
A buzzworthy, nationwide retail campaign leveraging the nostalgia and popularity of The Powerpuff Girls, while driving traffic, engagement, and sales through a multi-channel strategy and platforms

🛍️ Product Launch

• More than 80+ SKUs across fashion, home, and cosmetics in 1,300 stores nationwide
• Fast sell-out: Hair accessories sold within the first week

📱 Digital Impact

• TikTok campaign with KOLs (Key Opinion Leaders) achieving more than 1M+ video views
• 800K+ organic social media engagements via posts and shares
• Strong PR and media visibility
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🏪 Flagship Launch Event – Silom Store

• Immersive in-store experience: themed room, photobooth, exclusive decor

🚚 Mobile Activation

• A branded Powerpuff Girls truck toured Bangkok and major provinces for 1 month