We are thrilled to announce that the Hello Kitty x Honda campaign has been named a finalist for “Best Appliance, Automotive, or Electronic Product for Entertainment Brands” at the Licensing International Excellence Awards 2025.
Launched on August 15, 2024, this groundbreaking collaboration between Honda Thailand, Sanrio Southeast Asia, and Pacific Licensing Studio marked the world’s first Hello Kitty-themed motorcycle, celebrating Hello Kitty’s 50th Anniversary. The limited release of 2,000 bikes, complete with matching accessories, sold out within a month.
Powered by strong community engagement and influencer marketing, the campaign successfully merged pop culture with lifestyle innovation—reinforcing Honda Thailand’s leadership and resonating with fans nationwide.
Winners will be announced on May 19, 2025, at Licensing Expo Las Vegas.