We’re thrilled to share that the Hello Kitty 50th Anniversary X Gentlewomen campaign has been named a finalist for Best Apparel, Accessories, or Footwear Product for Entertainment Brands at the International Excellence Awards 2025! 🥳✨
In collaboration with Pacific Licensing Studio, Gentlewomen partnered with Sanrio Southeast Asia to launch a limited-edition fashion collection in celebration of Hello Kitty’s milestone 50th anniversary.
Released on November 22, 2024, the capsule collection featured stylish tops, skirts, shorts, and bags adorned with Hello Kitty’s beloved face and signature red ribbons. Blending playful nostalgia with elevated design, the collection struck a chord with fashion lovers and superfans alike—selling out in just two weeks.
This standout collaboration not only celebrated Hello Kitty’s enduring legacy but also reinforced Gentlewomen’s position as a fashion-forward label that knows how to bridge culture and style.
Stay tuned as we head to the finals—and thank you for supporting iconic fashion moments like this one!