Pacific Licensing Studio is proud to celebrate our win at the Licensing International Excellence Awards 2025 for Hello Kitty’s 50th Anniversary Exhibition!
This award honors the enduring charm, creativity, and global cultural impact of Sanrio’s beloved icon. From generations of fans to a legacy of smiles, Hello Kitty continues to spark joy and imagination worldwide.
The exhibition featured interactive zones with augmented reality, digital art, and a unique fusion of Hello Kitty’s kawaii culture with local Thai elements—creating a rich, culturally resonant experience. Fans also enjoyed exclusive, limited-edition merchandise to mark the occasion.
A heartfelt thank you to our licensor, Sanrio Southeast Asia, and our esteemed partner, Index Creative Village Public Co. Ltd., for bringing this vision to life—especially through the “Celebration of Friendship” at CentralWorld Bangkok. This immersive experience, which ran from August 10 to December 30, 2024, captivated fans with its blend of nostalgia, innovation, and cultural flair.