PLS was privileged to be invited to participate and speak at the very first licensing event in Malaysia, the ASEAN Brand Creative (ABC) Licensing 2015, in conjunction with the 1 ASEAN Entrepreneurship Summit 2015 (1AES). 1AES is a weeklong celebration of entrepreneurship, packed with inspiring speakers, skill-building programmes and a plethora of exciting opportunities for ASEAN entrepreneurs from every industry, at every level, fulfilling every need.
ABC Licensing 2015, hosted and organized by the Ministry of Finance (MoF) Malaysia, is the first Pan-ASEAN event dedicated to Licensing and Brand Extension, offering an ideal platform for licensing agencies, merchants, retailers, entrepreneurs, as well as corporate and consumer brands the best opportunity to engage and explore Malaysian and regional franchises, brands and licensing as it features vast collection of properties and brands covering categories such as animation, comic, art & design, retailers, toys & games, TV & film, and many more.
This empowering programme held at the Malaysian Design Development Centre (DDEC) from 18th to 20th November includes a conference, masterclasses, pitching sessions, business matching and a showcase. As part of the masterclass, our Malaysian counterpart Keith Ng (Senior Licensing Manager), had the opportunity to share some of our company and industry insights with the topic “The Prominence of Licensing Marketing in Relations with Retailers, Manufacturers and IP Holders”. It was an engaging experience for the audience and it was a pleasure to meet a number of potential partners.
We are glad to share that the programme was a success and we look forward to more licensing events in Malaysia in future!