This August, Pacific Licensing Studio is honoured to partner with SM Mall of Asia and Sanrio to bring fans a magical celebration like no other — marking My Melody’s 50th and Kuromi’s 20th anniversaries with “Together in Sweetness and Fun”, a heartwarming tribute to the iconic duo’s enduring friendship.
Held from August 1 to 28, 2025, the Central Atrium was transformed into a whimsical wonderland bursting with charm, cuteness, and a dash of mischief. Guests of all ages were invited to step into the contrasting worlds of My Melody’s gentle sweetness and Kuromi’s cheeky sass, brought to life through immersive installations, character displays, and playful activity zones.
Visitors enjoyed countless Instagram-worthy photo moments, from towering sculptures to themed backdrops — each capturing the spirit of these beloved besties. Interactive zones encouraged fans to unleash their creativity and celebrate what makes each character uniquely lovable.
To top off the experience, a curated Sanrio pop-up store offered exclusive anniversary merchandise, from plush toys and fashion pieces to stylish lifestyle items — a true haven for collectors and fans alike.
Whether sweet like My Melody or bold like Kuromi, everyone found something to love in this joyful celebration of friendship, nostalgia, and fun.