From September 1 to 30, 2025, Toy Kingdom celebrated the launch of Gabby’s Dollhouse: The Movie with a nationwide programme.
A dedicated Focal Highlight space at SM Megamall showcased a wide selection of Gabby’s Dollhouse toys, playsets, books, and activity sets, allowing families to experience the magic of the franchise in-store.
Shoppers across all Toy Kingdom branches also enjoyed a special Movie Raffle promotion, where every purchase of Gabby’s Dollhouse merchandise earned raffle tickets for a chance to win exciting prizes.
The campaign successfully combined retail activation with consumer engagement, delivering a memorable shopping experience for fans across the Philippines.