To celebrate the release of Gabby’s Dollhouse: The Movie, Toys“R”Us Philippines introduced a month-long programme featuring themed displays, interactive spaces, and special promotions.
From September 1 to 30, 2025, selected stores hosted Lobby Highlight with dress-up and activity areas at Ermita, Manila Bay, and Powerplant, while window dress-up and display was featured at Eastwood, Greenbelt, and Vertis North.
Shoppers also enjoyed a Movie Raffle Contest from September 15 to 24, 2025, with the chance to win tickets to Gabby’s Dollhouse: The Movie through purchases of Gabby’s Dollhouse products.
The campaign successfully brought the franchise to life in-store, offering families an engaging and memorable retail experience.